the Insights
CHANNEL EXPANSION, UNPACKED.
Expert analysis, partner discovery strategies, and platform updates for software principals and VADs.
01 - featured insight
December 16, 2025
by Thomas Li · CEO of CoBolt Hub
Customers Want to Buy Through Partners. Most Vendors Still Can't Find the Right Ones.
Buyers already prefer the partner route. The bottleneck is no longer demand, it is vendor discovery. Here is what that costs the channel.
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feed / December 2025
December 16, 2025
by Thomas Li · CEO of CoBolt Hub
Customers Want to Buy Through Partners. Most Vendors Still Can't Find the Right Ones.
Buyers already prefer the partner route. The bottleneck is no longer demand, it is vendor discovery. Here is what that costs the channel.
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December 12, 2025
by CoBolt Hub Team
Perfect for Consultants: Why Partner Discovery Should Not Be a Consulting Engagement
Consultants are excellent for judgement, not for the discovery work that precedes it. CoBolt Hub institutionalizes that first mile.
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December 9, 2025
by CoBolt Hub Product Team
ConnectCard: Your Website Is Not a Partnership Pitch
ConnectCard turns a cold introduction into a partnership pitch with context, intent, and a reason to reply. Your website was never built for that job.
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December 5, 2025
by CoBolt Hub Team
Complicated Partnerships: Why the First Mile Decides the Outcome
Partnerships rarely fail at onboarding. They fail in the first mile, where discovery is informal, fragmented, and impossible to govern.
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December 2, 2025
by CoBolt Hub Product Team
The Verified Badge: Why Proof Beats a Pitch in Partner Discovery
A verified badge does not make you credible. It makes your credibility checkable, which is the only thing a partner shortlist actually rewards.
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